Our services
Campaign strategy and planning
From even the skinniest brief, we will produce a detailed and rationalised campaign strategy with as much detail as possible, so you can see how our thought processes tie up with your own. But, of course, the more complete the brief, the more complete our plan will be, and the more likely it is to reflect your real needs.
Campaign measurement
How will you, or we, know whether we’re succeeding? By measurement what is delivered against a pre-determined set of metrics.
Media relations, analyst relations, blogger relations, online (‘digital’ and ‘social media’) communications
Media, analyst and blogger relations define, by their names, the people with whom we are communicating directly in order to communicate indirectly to the target audience. But online, through forums and social networks, we – and therefore you – have the opportunity to communicate directly with the target audience.
While this brings the welcome opportunity of ensuring the message gets through intact and unfiltered, we don’t for a minute think that this replaces ‘traditional’ PR – the value of which, after all, is premised on the value of endorsement by credible third parties (journalists, analysts, bloggers).
Copywriting
Writing is one of our strongest suits: everything from news releases to opinion articles to website copy to support documentation.
Event, conference and tradeshow management
We will manage your entire presence at a tradeshow, right down to the stand design and delivery, or we will leverage the usually heavy presence of media, analysts and bloggers to bring you on-site briefing and news opportunities.
One-off projects
PR and media relations is, ideally, an ongoing process – a flowing tap rather than a dripping one. But we recognise that in these post-recession times, money and human resources are often rather scarcer than we would all like, prohibiting ongoing campaigns. Don’t be afraid to look at taking one-off opportunities.